VC LA POMME
Creation of the new logo and visual identity of VC La Pomme Marseille-Provence: cycling, territory and movement in a single mark.
Date
2026
Our services
Logo design, Custom lettering, Brand guide, Textile & merchandise applications.
AN IDENTITY ROOTED IN ITS TERRITORY
Pure Moment created the new logo for VC La Pomme Marseille-Provence, one of Marseille’s historic cycling clubs. A logo that brings the club’s three pillars together in a single mark: cycling, territory and movement. The silhouette of Notre-Dame de la Garde instantly anchors the identity in Marseille, while the rider in the foreground embodies performance and commitment.
A CUSTOM-DRAWN LETTERING
The «LA POMME» wordmark was drawn entirely for this identity, without relying on any existing typeface: slanted shapes, sharp cuts and angular terminals express the speed and energy of cycling. The blue palette combines Marseille’s identity with a contemporary sports world.
AN IDENTITY READY TO RIDE
Delivered with a complete brand guide (construction, clear space, colours, typefaces, usage and formats), the identity is designed to work as an institutional logo as well as on jerseys, bottles, event materials and digital content.
LOGO DESIGN · CUSTOM LETTERING · BRAND GUIDE · TEXTILE & MERCHANDISE APPLICATIONS
VC LA POMME: FREQUENTLY ASKED QUESTIONS
It is the landmark every Marseillais recognises at a glance. Paired with the rider in the foreground, it roots the club in its city while expressing movement.
To create a unique “LA POMME” wordmark that can’t be copied: slanted shapes and sharp cuts convey the speed of cycling.
Write to us at hello@puremoment.fr: logo, guidelines and applications (jerseys, social media, signage), ready to use.
VC LA POMME × PURE MOMENT
For this client, Pure Moment delivered logo design, custom lettering, brand guide and textile & merchandise applications. The project was led from Marseille by a Franco-Italian team that brings strategy, creative and production together, from concept to delivery. Discover more of our work in the agency portfolio.