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I’M COSMETICS

For I’m Cosmetics, a natural skincare brand made in France, Pure Moment leads the communication strategy and content production (shoots, visuals, reels, photos and videos), post publishing, community management and drive-to-web ad campaigns. The partnership now extends to the technical optimisation of the e-commerce website.


Date

Client since 2026

Our services

Communication strategy, Photo & video shoots, Visuals & reels, Community management, Drive-to-web ad strategy, Website optimisation.

[ Visit the website ]

NATURAL SKINCARE, A CAPTIVATING IMAGE

I’m Cosmetics creates natural, organic skincare made in France. Pure Moment built its communication strategy and turned this promise into a strong, recognisable editorial line: visual concepts, editorial calendar and art direction are designed together to establish the brand on social media.

Tube I'm Captivante contour des yeux posé dans l'eau claire
  • Tube I'm Captivante contour des yeux posé dans l'eau claire
  • Visuel ingrédients marins du contour des yeux I'm Captivante
  • Étui bleu I'm Captivante en salle de bain – visuel social media
  • Visuel Hydrate, Protège, Agit pour le contour des yeux I'm Captivante
  • Visuel problème-solution pour la crème anti-âge I'm Brillante

FROM SHOOT TO FEED

Product and lifestyle shoots, educational visuals, reels, photos and videos: every piece of content serves a clear purpose, revealing the texture, explaining the active ingredients, showing the ritual. Our team prepares and publishes the posts and runs day-to-day community management.

Étui bleu I'm Captivante en salle de bain – visuel social media

CAMPAIGNS THAT DRIVE TO THE SITE

Paid campaigns are built around one clear goal: driving qualified traffic to the online store (drive-to-web). The latest step in the partnership: technical optimisation and improvements to the e-commerce site, so that every visit is more likely to turn into an order.

COMMUNICATION STRATEGY · PHOTO & VIDEO SHOOTS · VISUALS & REELS · COMMUNITY MANAGEMENT · DRIVE-TO-WEB ADS · WEBSITE OPTIMISATION

Site e-commerce I'm Cosmetics sur ordinateur portable

E-commerce website built by A7 Studio · technical optimisation: Pure Moment

I’M COSMETICS: FREQUENTLY ASKED QUESTIONS

How do you show a natural skincare product on social media?

By filming what convinces: the texture, the active ingredients explained simply, the application gesture. Every visual in the feed has a clear role in the customer journey.

Why connect communication and the e-commerce site?

Campaigns drive traffic to the shop: if the site is slow or unclear, the investment is wasted. Technical optimisation is the natural next step after social media.

Launching a beauty or wellness brand?

Contact us at hello@puremoment.fr: product shoots, editorial line, community management and campaigns handled by one team.

I’M COSMETICS × PURE MOMENT

For this client, Pure Moment delivered communication strategy, photo & video shoots, visuals & reels, community management, drive-to-web ad strategy and website optimisation. The project was led from Marseille by a Franco-Italian team that brings strategy, creative and production together, from concept to delivery. More information on the client’s official website. Discover more of our work in the agency portfolio.

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