NGE BTP
NGE – Nouvelles Générations d’Entrepreneurs – designs and renovates infrastructure that serves regions and communities. During the Covid year, we made the agency’s communication and graphic design expertise available to support this major French construction group, showcasing its commitments and achievements in an unprecedented context.
Date
Client since March 2020
Our services
Digital strategy, print/web communication tools, press review, crisis communication
Crisis communication and celebrating success
IN 2019, PURE MOMENT WON NGE BTP’S TENDER TO MANAGE THE GLOBAL COMMUNICATION OF ITS HEADQUARTERS AND REGIONAL SUBSIDIARIES.
The year 2020
2020 MARKED A REAL TURNING POINT: IN ADDITION TO LAUNCHING A CLASSIC DIGITAL AND PRINT COMMUNICATION STRATEGY, WE SET UP A MONITORING UNIT DEDICATED TO CRISIS COMMUNICATION MANAGEMENT.
WORKING CLOSELY WITH THE GROUP’S COMMUNICATIONS DEPARTMENT AND SUBSIDIARY MANAGERS, WE HANDLED SOCIAL MEDIA, MEDIA MONITORING AND THE PRODUCTION OF CORPORATE TOOLS SUCH AS BROCHURES AND ANNUAL REPORTS.
Create, inspire, showcase.
PARTICULAR ATTENTION WAS ALSO PAID TO CREATING STRIKING, INNOVATIVE VISUALS TO FUEL A STRONG, DISTINCTIVE SOCIAL MEDIA PRESENCE IN SUPPORT OF THEIR EMPLOYER BRANDING.
WE WERE ABLE TO FOLLOW EXCITING PROJECTS SUCH AS THE CONSTRUCTION OF THE GRAND PARIS TUNNEL.
