LABO MSC
For the Laboratoire Management Sport Cancer (Aix-Marseille Université – Institut Paoli-Calmettes), Pure Moment manages the digital strategy and LinkedIn and Instagram content: presenting research projects, attracting media and bringing new patrons into research on life after cancer.
Date
2025 – 2026
Our services
Digital strategy, LinkedIn & Instagram content, Media relations & patronage, Video aftermovies.
TELLING THE STORY OF LIFE-AFTER-CANCER RESEARCH
Founded in 2018 through a partnership between Aix-Marseille Université and the Institut Paoli-Calmettes, the Laboratoire Management Sport Cancer is based at the Faculty of Sport Sciences on the Luminy campus in Marseille and led by Pierre Dantin. It develops an innovative approach: solutions inspired by high performance, for the benefit of patients.
LINKEDIN AND INSTAGRAM IN SERVICE OF RESEARCH
Pure Moment manages the digital strategy and LinkedIn and Instagram content of the Labo MSC. The goal: present and follow the laboratory’s projects, attract media attention and bring new patrons into research on life after cancer.
TO THE SUMMIT WITH CAP AJA
The agency produced two aftermovies of sports expeditions for young people in remission, in Réallon and on Mont Ventoux: Au sommet avec Cap AJA – 2026 edition and Au sommet avec Cap AJA – 2025 edition.
The laboratory is supported by Crédit Agricole Alpes Provence, CMA CGM, the French National Cancer Institute (INCa), AMIDEX, Région Sud – Provence-Alpes-Côte d’Azur, Canceropôle PACA, Mutuelles du Soleil and the French Ministry of Health.
DIGITAL STRATEGY · LINKEDIN & INSTAGRAM CONTENT · MEDIA RELATIONS & PATRONAGE · VIDEO AFTERMOVIES
LABORATOIRE MANAGEMENT SPORT CANCER: FREQUENTLY ASKED QUESTIONS
A lab founded in 2018 by Aix-Marseille University and the Institut Paoli-Calmettes, based on the Luminy campus and led by Pierre Dantin. It draws on high-performance sport methods to better support patients after cancer.
Sporting adventures that take young people in remission to the summit, at Réallon and then Mont Ventoux. The two aftermovies tell the story of these days to engage the public and donors.
Write to us at hello@puremoment.fr: we make scientific and charitable topics clear on social media, to the press and to donors.
LABORATOIRE MANAGEMENT SPORT CANCER × PURE MOMENT
For this client, Pure Moment delivered digital strategy, linkedIn & Instagram content, media relations & patronage and video aftermovies. The project was led from Marseille by a Franco-Italian team that brings strategy, creative and production together, from concept to delivery. More information on the client’s official website. Discover more of our work in the agency portfolio.