GPLM
The Grand Prix Cycliste de Marseille La Marseillaise is the opening race of the French UCI cycling calendar. Every last Sunday of January, it brings together the elite of world cycling. The race is broadcast in 59 countries.
Date
Client since 2019
Our services
Digital strategy, live coverage, partnership activation
Storytelling born from passion
At Pure Moment, cycling is part of our DNA. Since 2019, we have been supporting the daily newspaper La Marseillaise in the digitalisation of its legendary race. Every year, we design a powerful content strategy on Meta and X and provide intensive live coverage with a five-person team on the ground. Our passion becomes energy that gets the community buzzing before, during and after the race.
Creating engagement at every stage
Far beyond content, we build a real collective momentum. We engage fans online, co-create content with them and ensure smooth coordination with the 20 teams and the Ligue Nationale de Cyclisme. At the same time, we develop strong collaborations with accredited influencers and leading partners such as Solimut Mutuelle, Crédit Mutuel Méditerranéen, Vacances Léo Lagrange and Olympic Location.
Results that speak for themselves
Our global approach generates more than 3 million impressions every year in a single weekend. A success that proves our ability to build connections, bring people together and amplify the reach of sporting events.