CROSSCALL
The Aix-en-Provence SME is one of the French Tech success stories in a highly competitive sector: mobile phones. Our collaboration began with actions to showcase the brand’s key moments and product launches, mainly through social media.
Date
Client since 2016
Our services
Facebook Live, product launches, moderation and customer care across all social channels. Influencer marketing management on TikTok and Instagram.
SOCIAL MEDIA
Today, we provide Crosscall with holistic management and monitoring of all interactions on LinkedIn, Meta and TikTok. This global approach allows us to humanise the relationship between customers and the brand, identify opportunities for improvement and harmonise Crosscall’s messaging. Within this framework, we provide strategic content consulting and weekly channel reporting. Community engagement supports the commercial goals of the Aix-en-Provence brand.
Crosscall: continuous management of its online presence.
THE STORY
It was 2017, then 2018: we were leading the product launches of the SHARK-X3 and TREKKER-X4 on Facebook Live. The first broadcast live from a catamaran, the second live from the Les Fauvettes cinema in Paris, with a multi-camera, multi-channel broadcast. We also wrote the editorial guidelines in Italian, English, Spanish and German and published the posts, adapting the content to each country’s specificities.
B2C and B2B influencer marketing management
Influencer marketing
To strengthen its image and raise awareness, Crosscall entrusted Pure Moment with an influencer campaign on TikTok and Instagram. We selected 7 creators specialising in the outdoor and craftsmanship worlds to showcase two smartphone models in their natural environment.
Thanks to a strategy combining authentic content and paid Ads in the influencers’ feeds, the campaign generated 15 million views and, above all, a significant increase in sales.