BOSSES DE PROVENCE
Vélo Club La Pomme Marseille turned to our agency — and its passion for cycling — to digitalise its flagship race: Les Bosses de Provence. Our Art Direction team reimagined the gran fondo’s image so that every edition’s artwork becomes a poster that showcases the region. Our Digital team launched a social media strategy to turn audiences into participants and activate sponsors.
Date
Client since 2023
Our services
Strategic consulting, Social media, Art direction, Sponsoring.
GROWTH CONFIRMED.
2,500 CYCLISTS, 2.5 MILLION VIEWS, 22,000 INTERACTIONS. LES BOSSES DE PROVENCE HAS ESTABLISHED ITSELF AS A KEY EVENT IN THE GRAN FONDO CALENDAR. SOCIAL CAMPAIGNS, CONTENT PRODUCTION AND COMMUNITY ACTIVATION HAVE PUT THE RACE ON THE NATIONAL CYCLING MAP.
STRUCTURING FOR THE LONG TERM.
WE SUPPORT VÉLO CLUB LA POMME MARSEILLE IN THE COMMERCIAL DEVELOPMENT OF THE RACE: SPONSORSHIP ACTIVATION, PARTNER PACKAGE CREATION AND A PROSPECTING METHOD TO SECURE THE FUTURE OF AN ALREADY WELL-ESTABLISHED EVENT.