ICE PARIS
The ICE Agency promotes Made in Italy in France, supporting the growth of Italian companies and attracting foreign investment. Working with the players driving the internationalisation of the Italian market, in 2025 ICE showcased the excellence of Italian animation at the Annecy Festival. The agency was tasked with supporting more than 50 companies, strengthening ICE’s visibility and providing live social media coverage of the event along with a photo shoot.
Date
Client since 2024
Our services
Digital strategy, AD, photo shoots, video production, press relations
Strategic partnerships
ICE is a strategic client for our Franco-Italian positioning and marked a turning point for our agency in 2024. During the Six Nations Championship, we co-organised the Grand Evening of Italian Rugby at the Italian Embassy in Paris, attended by local, institutional and federal authorities. The B2B event aimed to promote Italian excellence through rugby and the agri-food industry.
Promoting Made in Italy
In July 2024, we had the privilege of managing digital, press relations, photo and video for ICE’s “Le Firme dello Sport” event. At this B2B evening at the Italian Embassy in Paris, we brought together more than 200 Italian leaders from the sports and fashion industries. The event received wide media coverage, notably thanks to the presence of numerous media outlets such as RAI and TG Sport24, and of the Italian Minister for Sport, Andrea Abodi.
