olympic location
Olympic Location is a vehicle rental agency offering a wide range of solutions: cars, vans and trucks, for private and business customers. In a competitive, highly digital market, the challenge was to build a consistent, high-performing and business-driven online presence. Pure Moment supported the brand with a global approach combining strategy, content creation and marketing activation to accelerate its digital growth.
Date
Client since 2023
Our services
Strategic consulting, Social media, Art direction, Photo shoots.
A BRAND ACCELERATING ITS DIGITAL VISIBILITY
OUR MISSION WAS TO TURN A LOOSELY STRUCTURED SOCIAL ECOSYSTEM INTO A CLEAR, CONSISTENT AND BUSINESS-DRIVEN SYSTEM. THE GOAL WAS TO MAKE THE RENTAL OFFER IMMEDIATELY CLEAR AND ATTRACTIVE, WHILE CREATING CONCRETE ENTRY POINTS FOR DEMAND.
A DIGITAL STRATEGY BUILT FOR ACQUISITION
OUR WORK FOCUSED ON BUILDING A 360° ACQUISITION-DRIVEN STRATEGY: STRUCTURING THE EDITORIAL LINE, PRODUCING USE-CASE CONTENT (PROFESSIONALS / PRIVATE CUSTOMERS), SHOWCASING THE VEHICLES AND RUNNING TARGETED AD CAMPAIGNS. THE EXECUTIVES’ PERSONAL BRANDING WAS ALSO INTEGRATED TO STRENGTHEN B2B CREDIBILITY AND REACH.
A RESULTS-DRIVEN OPERATIONAL SET-UP
OUR SUPPORT INCLUDED FULL SOCIAL MEDIA MANAGEMENT (INSTAGRAM, FACEBOOK, LINKEDIN), MULTI-FORMAT CONTENT PRODUCTION AND DAILY COMMUNITY MANAGEMENT. EVERY ACTION WAS DESIGNED TO INCREASE VISIBILITY, DRIVE ENGAGEMENT AND GENERATE QUALIFIED RENTAL REQUESTS.
RESULTS: 150K+ CUMULATIVE IMPRESSIONS, 5,000+ FOLLOWERS ACROSS PLATFORMS, UP TO 10% ENGAGEMENT ON LINKEDIN.
